This Bikini Airline is Going to Create
Vietnam's First Female Billionaire
A Vietnamese entrepreneur who has made a fortune by staffing an
airline with women in sexy bikini attire is on her way to becoming
Vietnam' first female billionaire.
VietJet Air CEO Nguyen Thi Phuong Thao's idea of dressing up the
airline's flight attendants with sexy outfits is about to pay off big time.
According to the Bloomberg, the 45-year-old's fortune is expected to
According to the Bloomberg, the 45-year-old's fortune is expected to
balloon to $1.37 billion when the privately-owned airline goes public
within the next three months.
Thanks to Thao'€™s idea, the company has grabbed more than 30% of
Vietnam's airline market share in just a few years.
The brilliance of the company's campaign, which boasts the motto Enjoy
Flying!, is further highlighted by its very effective marketing tool: steamy
calendars featuring the sexy attendants.
Thao, who made her first million at 21 by selling fax machines and latex
rubber while studying finance and economics in Moscow, brushes off
criticism of her unique business approach.
You have the right to wear anything you like, either the bikini or the
You have the right to wear anything you like, either the bikini or the
traditional ao dai [traditional Vietnamese clothing], the CEO said.
We don't mind people associating the airline with the bikini image.
We don't mind people associating the airline with the bikini image.
If that makes people happy, then we are happy.
Thao, who owns 90% of the airline, also holds a 90 percent stake in
Thao, who owns 90% of the airline, also holds a 90 percent stake in
Ho Chi Minh City's Dragon City development and majority stakes in three
resorts in Vietnam.
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