The Top 100 List View
Click headers to sort table.
| 2013 Rank | Brand | Brand Value ($m) | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 |  | Apple | United States | Technology | 98,316 | 28% |
| 2 | 4 |  | United States | Technology | 93,291 | 34% | |
| 3 | 1 |  | Coca-Cola | United States | Beverages | 79,213 | 2% |
| 4 | 3 |  | IBM | United States | Business Services | 78,808 | 4% |
| 5 | 5 |  | Microsoft | United States | Technology | 59,546 | 3% |
| 6 | 6 |  | GE | United States | Diversified | 46,947 | 7% |
| 7 | 7 |  | McDonald's | United States | Restaurants | 41,992 | 5% |
| 8 | 9 |  | Samsung | South Korea | Technology | 39,610 | 20% |
| 9 | 8 |  | Intel | United States | Technology | 37,257 | -5% |
| 10 | 10 |  | Toyota | Japan | Automotive | 35,346 | 17% |
| 11 | 11 |  | Mercedes-Benz | Germany | Automotive | 31,904 | 6% |
| 12 | 12 |  | BMW | Germany | Automotive | 31,839 | 10% |
| 13 | 14 |  | Cisco | United States | Technology | 29,053 | 7% |
| 14 | 13 |  | Disney | United States | Media | 28,147 | 3% |
| 15 | 15 |  | HP | United States | Technology | 25,843 | -1% |
| 16 | 16 |  | Gillette | United States | FMCG | 25,105 | 1% |
| 17 | 17 |  | Louis Vuitton | France | Luxury | 24,893 | 6% |
| 18 | 18 |  | Oracle | United States | Technology | 24,088 | 9% |
| 19 | 20 |  | Amazon | United States | Retail | 23,620 | 27% |
| 20 | 21 |  | Honda | Japan | Automotive | 18,490 | 7% |
| 21 | 23 |  | H&M | Sweden | Apparel | 18,168 | 10% |
| 22 | 22 |  | Pepsi | United States | Beverages | 17,892 | 8% |
| 23 | 24 |  | American Express | United States | Financial Services | 17,646 | 12% |
| 24 | 26 |  | Nike | United States | Sporting Goods | 17,085 | 13% |
| 25 | 25 |  | SAP | Germany | Technology | 16,676 | 7% |
| 26 | 28 |  | IKEA | Sweden | Home Furnishings | 13,818 | 8% |
| 27 | 27 |  | UPS | United States | Transportation | 13,763 | 5% |
| 28 | 36 |  | eBay | United States | Retail | 13,162 | 20% |
| 29 | 34 |  | Pampers | United States | FMCG | 13,035 | 15% |
| 30 | 29 |  | Kellogg's | United States | FMCG | 12,987 | 8% |
| 31 | 31 |  | Budweiser | United States | Alcohol | 12,614 | 6% |
| 32 | 33 |  | HSBC | United Kingdom | Financial Services | 12,183 | 7% |
| 33 | 32 |  | J.P. Morgan | United States | Financial Services | 11,456 | 0% |
| 34 | 39 |  | Volkswagen | Germany | Automotive | 11,120 | 20% |
| 35 | 30 |  | Canon | Japan | Electronics | 10,989 | -9% |
| 36 | 37 |  | Zara | Spain | Apparel | 10,821 | 14% |
| 37 | 35 |  | Nescafé | Switzerland | Beverages | 10,651 | -4% |
| 38 | 38 |  | Gucci | Italy | Luxury | 10,151 | 7% |
| 39 | 42 |  | L'Oréal | France | FMCG | 9,874 | 12% |
| 40 | 41 |  | Philips | Netherlands | Electronics | 9,813 | 8% |
| 41 | 43 |  | Accenture | United States | Business Services | 9,471 | 8% |
| 42 | 45 |  | Ford | United States | Automotive | 9,181 | 15% |
| 43 | 53 |  | Hyundai | South Korea | Automotive | 9,004 | 20% |
| 44 | 48 |  | Goldman Sachs | United States | Financial Services | 8,536 | 12% |
| 45 | 51 |  | Siemens | Germany | Diversified | 8,503 | 13% |
| 46 | 40 |  | Sony | Japan | Electronics | 8,408 | -8% |
| 47 | 44 |  | Thomson Reuters | Canada | Media | 8,103 | -4% |
| 48 | 50 |  | Citi | United States | Financial Services | 7,973 | 5% |
| 49 | 52 |  | Danone | France | FMCG | 7,968 | 6% |
| 50 | 47 |  | Colgate | United States | FMCG | 7,833 | 2% |
| 51 | 55 |  | Audi | Germany | Automotive | 7,767 | 8% |
| 52 | 69 |  | United States | Technology | 7,732 | 43% | |
| 53 | 46 |  | Heinz | United States | FMCG | 7,648 | -1% |
| 54 | 63 |  | Hermès | France | Luxury | 7,616 | 23% |
| 55 | 60 |  | adidas | Germany | Sporting Goods | 7,535 | 12% |
| 56 | 57 |  | Nestlé | Switzerland | FMCG | 7,527 | 9% |
| 57 | 19 |  | Nokia | Finland | Electronics | 7,444 | -65% |
| 58 | 61 |  | Caterpillar | United States | Diversified | 7,125 | 13% |
| 59 | 58 |  | AXA | France | Financial Services | 7,096 | 5% |
| 60 | 68 |  | Cartier | France | Luxury | 6,897 | 26% |
| 61 | 49 |  | Dell | United States | Technology | 6,845 | -10% |
| 62 | 59 |  | Xerox | United States | Business Services | 6,779 | 1% |
| 63 | 62 |  | Allianz | Germany | Financial Services | 6,710 | 8% |
| 64 | 72 |  | Porsche | Germany | Automotive | 6,471 | 26% |
| 65 | 73 |  | Nissan | Japan | Automotive | 6,203 | 25% |
| 66 | 64 |  | KFC | United States | Restaurants | 6,192 | 3% |
| 67 | 56 |  | Nintendo | Japan | Electronics | 6,086 | -14% |
| 68 | 65 |  | Panasonic | Japan | Electronics | 5,821 | 1% |
| 69 | 66 |  | Sprite | United States | Beverages | 5,811 | 2% |
| 70 | NEW |  | Discovery | United States | Media | 5,756 | 0% |
| 71 | 54 |  | Morgan Stanley | United States | Financial Services | 5,724 | -21% |
| 72 | 84 |  | Prada | Italy | Luxury | 5,570 | 30% |
| 73 | 75 |  | Shell | Netherlands | Energy | 5,535 | 16% |
| 74 | 74 |  | Visa | United States | Financial Services | 5,465 | 11% |
| 75 | 70 |  | Tiffany & Co. | United States | Luxury | 5,440 | 5% |
| 76 | 77 |  | 3M | United States | Diversified | 5,413 | 16% |
| 77 | 82 |  | Burberry | United Kingdom | Luxury | 5,189 | 20% |
| 78 | 67 |  | MTV | United States | Media | 4,980 | -12% |
| 79 | 78 |  | Adobe | United States | Technology | 4,899 | 8% |
| 80 | 85 |  | John Deere | United States | Diversified | 4,865 | 15% |
| 81 | 79 |  | Johnson & Johnson | United States | FMCG | 4,777 | 9% |
| 82 | 83 |  | Johnnie Walker | United Kingdom | Alcohol | 4,745 | 10% |
| 83 | 87 |  | Kia | South Korea | Automotive | 4,708 | 15% |
| 84 | 76 |  | Santander | Spain | Financial Services | 4,660 | -2% |
| 85 | NEW |  | Duracell | United States | FMCG | 4,645 | 0% |
| 86 | 81 |  | Jack Daniel's | United States | Alcohol | 4,642 | 7% |
| 87 | 71 |  | Avon | United States | FMCG | 4,610 | -11% |
| 88 | 91 |  | Ralph Lauren | United States | Apparel | 4,584 | 14% |
| 89 | NEW |  | Chevrolet | United States | Automotive | 4,578 | 0% |
| 90 | 80 |  | Kleenex | United States | FMCG | 4,428 | 2% |
| 91 | 88 |  | Starbucks | United States | Restaurants | 4,399 | 8% |
| 92 | 92 |  | Heineken | Netherlands | Alcohol | 4,331 | 10% |
| 93 | 89 |  | Corona | Mexico | Alcohol | 4,276 | 5% |
| 94 | 86 |  | Pizza Hut | United States | Restaurants | 4,269 | 2% |
| 95 | 90 |  | Smirnoff | United Kingdom | Alcohol | 4,262 | 5% |
| 96 | 96 |  | Harley-Davidson | United States | Automotive | 4,230 | 10% |
| 97 | 94 |  | MasterCard | United States | Financial Services | 4,206 | 8% |
| 98 | 99 |  | Ferrari | Italy | Automotive | 4,013 | 6% |
| 99 | 98 |  | Moët & Chandon | France | Alcohol | 3,943 | 3% |
| 100 | 100 |  | Gap | United States | Apparel | 3,920 | 5% |
- Copyright © 2013 Interbrand. All Rights Reserved
jckrsna
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,(-_-),
"\'''''.\'='-.
\/.\\,' /8
//""")
(\ /
\ _|,\
Yours
Hiten A. Raja
Nairobi.
KENYA.
Hiten@HitenRaja.com
,(-_-),
"\'''''.\'='-.
\/.\\,' /8
//""")
(\ /
\ _|,\
Yours
Hiten A. Raja
Nairobi.
KENYA.
Hiten@HitenRaja.com
Have we raised the threshold of horror so high that nothing short of a nuclear strike qualifies as a 'real' war? Are we to spend the rest of our lives in this state of high alert with guns pointed at each other's heads and fingers trembling on the trigger ?
An end in terror is preferable to terror without end.
You've faced horrors in these past weeks... I don't know which is worse. The terror you feel the first time you witness such things, or the numbness that comes after it starts to become ordinary.
War always reaches the depths of horror because of idiots who perpetuate terror from generation to generation under the pretext of vengeance.
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