5 WEB TOOLS THAT ONE DON'T KNOW ABOUT YET THAT CAN HELP HIS/HER SMALL BUSINESS
For over 15-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. Jim is the author of the book, "Attention! This Book Will Make You Money," as well as a professional speaker, blogger and Web business consultant.
Learn more at www.JimKukral.com or follow Jim on Twitter @JimKukral.
View Jim's NFIB webinar on small business marketing.
Every business needs to get more sales, leads and publicity. As a business owner you wake up every day wondering exactly how you’re going to do that. It’s not easy. Not at all. However, the times are changing and it’s getting easier, and more cost-effective, to meet your goals. Here are five Web tools that you can use to help your business find more customers and get more publicity.
Animoto.com
You know that you should be doing Web videos. You know that your competitors are doing it. You know that YouTube is the #2 search engine in the World behind Google. You know all of these things. Yet, you still haven’t taken the plunge to creating videos yet. With Animoto, you are out of excuses.
Animoto.com allows you to create amazing Web videos you can upload to your website or YouTube or both, without having to know how to shoot or edit the video. That’s correct, you can simply upload photographs and use Animoto to auto-generate a powerful video, complete with music and text for a low monthly cost. Need some ideas? Take pictures of your show floor and make a video showcasing your products. Take pictures at your company picnic and create a video you can share with employees and customers.
Audacity
You may not have the best voice in the world. It doesn’t matter. The truth is that your customers and fans don’t care. They simply want to hear from you in an audio format. It’s personal, and helps them hear the passion in your voice.
Audacity is a free download that lets you record your voice which you can then use to play back to your fans on your website or blog through an MP3 or traditional podcast. It doesn’t get simpler than this. You start the program, hit record, talk, and you’re done. Then you export the audio file to a format like an MP3 and upload it to your website. Need some ideas? Record yourself talking about industry related news and share it with your customers. Record you and your staff members talking about a company announcement.
Screencast-O-Matic.com
A screencast is a Web video of you recording whatever is on your screen. That could be a PowerPoint presentation with your voice over. That could be you surfing the Web with your voice over. That could be you talking over a demo of your product or service that is being shown on the screen.
It’s a very, very powerful way to communicate with your audience. Screencast-o-matic.com requires no software download, and is 100% free. You simply go to the website and choose “create video”. Then you hit record and off you go. It’s really that simple. Then take your video and feature it on your website or blog and upload it to YouTube.
Fiverr.com
Get stuff done that you need done for just five dollars a pop! People post thousands of jobs on Fiverr for you to take them up on. For example, you could pay someone $5 to have a Twitter background created. You could pay someone $5 to have them install Wordpress on your server. You could pay someone $5 to do a professional voice over for your latest video or commercial. Getting the idea?
No longer do you have to not get things done because you didn’t know how to do them, or you thought they were too expensive. Now, for just $5, you can gamble and have something done that you need. Check out the free eBook at www.fivebuckebook.com to learn more about Fiverr.
Wordpress.org
You don’t have to build traditional website s anymore. In fact, you shouldn’t. You should build “blog-sites”. A blog-site is a website (with or without a blog) that is built using the free version of Wordpress. Why do this? Here are several reasons.
The first being that Google and other search engines love the blog format. The second being that you can instantly change the design of your website by simply changing themes, instead of having to start over from scratch. And finally, the biggest reason to use Wordpress is that if designed correctly, you never have to worry about hiring anyone to update your content ever again.
Guest Post by Jim Kukral
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